The objectives of this assignment are that you will be able to:
Accurately describe the air cargo business models defined and used by Hong Kong International Airport and Singapore Changi Airport, two of the world’s most important air cargo hub airports. Examine in appropriate depth the main drivers of Hong Kong International Airport and Singapore Changi Airport air cargo hub’s business performance and strategic positioning. Investigate the factors influencing the running of the air cargo business and hub operations for Hong Kong International Airport and Singapore Changi Airport – proximity to air cargo shippers, airline networks, including freighter services, airport infrastructure and facilities (including air cargo terminals and dedicated freighter aircraft bays), airport costs, Hong Kong International Airport and Singapore Changi Airport air cargo marketing strategies, geographical location, government policies and regulations, intermodal transport services, international air freight forwarders using the airport’s cargo services, and the strength of the home economy. Identify and discuss the factors that have positively or negatively influenced Hong Kong International Airport and Singapore Changi Airport annual export and import air cargo volumes and traffic growth rates over the past ten years.
Research and write a report giving: Your review and analysis of the Hong Kong and Singapore air cargo markets and the air cargo business models defined and implemented by Hong Kong International Airport and Singapore Changi Airport and the key factors – proximity to air cargo shippers, airline networks, including freighter services, airport infrastructure and facilities (including air cargo terminals and dedicated freighter aircraft bays), airport costs, airport air cargo marketing strategies, geographical location, government policies and regulations, intermodal transport services, international air freight forwarders using the airport’s cargo services, and the strength of the home economy – influencing Hong Kong International Airport and Singapore Changi Airport air cargo hub operations and air cargo strategic positioning. In the report you will need to review in depth the business performance of Hong Kong International Airport and Singapore Changi Airport. Analyse and discuss how the two airports are performing in terms of their annual export and import air cargo traffic volumes and their ability to attract dedicated air freighter operators to operate services from their airports. Process: Analyse Hong Kong International Airport and Singapore Changi Airport air cargo business models, and research both Hong Kong and Singapore’s current international air cargo industry – this analysis will be used as a brief background for the review of Hong Kong International Airport and Singapore Changi Airport air cargo hub operations. Analyse the reasons as to how and why Hong Kong International Airport and Singapore Changi Airport have reached their current market and strategic air cargo hub position. Assess and report on the logistics services provided by Hong Kong International Airport and Singapore Changi Airport. Analyse/explain how factors like proximity to air cargo shippers, airline networks, including freighter services, airport infrastructure and facilities, airport costs, airport air cargo marketing strategies, and geographical location influence Hong Kong International Airport and Singapore Changi Airport air cargo hub operations and air cargo strategic positioning. Quantify and report on Hong Kong International Airport and Singapore Changi Airport air cargo business performance in terms of air cargo traffic throughput – export and import air cargo traffic for the past ten years. Identify and discuss the factors that have either positively or negatively influenced V annual export and import air cargo traffic volumes over the past decade. Assessment Criteria: Demonstrate both theoretical and practical analysis of the air cargo industry, airline air cargo commercial operations, air cargo hubbing and strategic management and air cargo market analysis. To provide a comprehensive answer to the assessment brief, you will need to achieve the following as a minimum:
Display a comprehensive understanding of the research topic. Report on the role of Hong Kong International Airport and Singapore Changi Airport in global air cargo supply chains. Display an understanding of the degree of centrality and intermediacy of Hong Kong International Airport and Singapore Changi Airport. Demonstrate analysis of air cargo markets and airport/airline air cargo marketing, air cargo hubbing, and operational strategies and their influence on Hong Kong International Airport and Singapore Changi Airport annual export and import air cargo traffic volumes. Display a wide reading on the literature about this topic (a minimum of four text books and three journal articles are required to be cited in the report). Demonstrate critical analysis skills. Demonstrate academic referencing using the Harvard Reference Style Manual. Present logical conclusions based on the in-depth analysis conducted in the study.
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