Strategic Planning and Development
Imagine you have been selected by the facility’s executive committee to develop a strategic plan that aligns with the organization’s mission and vision. Use critical thinking skills and research current events of your chosen organization to prepare your assignment.
Write an 8-10 page strategic plan. Your plan must include the elements listed below. Note that the instructions correspond to the grading criteria for this assignment. You may also want to review the performance-level descriptions for each criterion in the scoring guide to see how your work will be assessed:
- Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
- Propose one specific analytical tool suitable for use as an adaptive strategy that will be the most effective in helping an organization achieve its strategic plan.
- Propose the manner and provide an example of how the selected analytical tool will be used to support the strategic proposal.
- Research three internal and three external factors that could become barriers to the success of the proposed strategic plan.
- Recommend at least one solution to each of the possible barriers to implementing your proposed strategic plan.
- Determine the specific segment of the market that your organization’s strategic plan will target.
- Recommend the most effective approach to marketing your strategic plan and provide examples.
- Use at least three quality academic resources.
- Use the Basic Search: Strayer University Online Library for resources.
- Note: Wikipedia and similar websites do not qualify as academic resources.
- Meet requirements for clarity, writing mechanics, and formatting.
Expert Solution Preview
In this assignment, college students are required to develop a strategic plan that aligns with the mission and vision of an organization. The organization can be chosen by the students, and they are expected to conduct research on current events related to their chosen organization. The strategic plan should be 8-10 pages long and should include several elements. The students need to differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum. Additionally, they need to propose an analytical tool that can be used as an adaptive strategy and explain its effectiveness in achieving the strategic plan. The students also need to research internal and external factors that could act as barriers to the success of the proposed plan, and recommend solutions for each of these barriers. Furthermore, they need to determine the specific market segment their organization’s plan will target and recommend an effective approach to marketing the plan. Lastly, the students are required to use at least three quality academic resources and meet the requirements for clarity, writing mechanics, and formatting.
Answer for Question 1:
Strategic management is the process of formulating and implementing strategies to achieve organizational goals and objectives. It involves analyzing the internal and external environment, setting goals, and making decisions regarding resource allocation. Strategic thinking, on the other hand, is a mindset or cognitive process that allows individuals to identify opportunities and develop innovative strategies. It involves thinking beyond the status quo and considering different perspectives and ideas. Strategic planning is a systematic process of developing a plan to achieve organizational goals and objectives. It involves setting objectives, determining strategies, allocating resources, and establishing performance measures. Managing strategic momentum refers to the continuous monitoring and adjustment of strategies to ensure their effectiveness and adaptability to changing circumstances. It involves evaluating performance, identifying areas for improvement, and making necessary adjustments to keep the organization on track with its strategic goals.
Answer for Question 2:
For an organization to achieve its strategic plan effectively, an analytical tool suitable for use as an adaptive strategy can be proposed. One specific analytical tool that can be used in this context is SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. SWOT analysis helps organizations identify their internal strengths and weaknesses, as well as external opportunities and threats. By conducting a SWOT analysis, organizations can gain insights into their competitive position, understand their market, and make informed decisions about resource allocation and strategic priorities. The adaptive nature of SWOT analysis lies in its ability to guide organizations in continuously evaluating and adjusting their strategies based on changing internal and external factors.
Answer for Question 3:
The selected analytical tool, SWOT analysis, can be used to support the strategic proposal by providing a structured framework for evaluating and making decisions. For example, during the strategic planning process, the organization can conduct a comprehensive SWOT analysis to identify its internal strengths and weaknesses, as well as external opportunities and threats. Based on the analysis, the organization can develop strategies that capitalize on its strengths, address its weaknesses, take advantage of opportunities, and mitigate threats. The SWOT analysis can also be used as a reference point throughout the implementation of the plan, allowing the organization to monitor its progress, identify new opportunities, and adapt its strategies accordingly.
Answer for Question 4:
When conducting research, students should identify three internal and three external factors that could potentially become barriers to the success of the proposed strategic plan. Internal factors could include organizational culture, lack of resources, or resistance to change. External factors could include economic conditions, regulatory changes, or competitive pressures. It is important for students to thoroughly analyze and document these potential barriers in their strategic plan.
Answer for Question 5:
To overcome the barriers identified in the previous question, students should recommend at least one solution for each barrier. The solutions should be practical and feasible, taking into consideration the specific context of the organization and the nature of the barrier. For example, if the barrier is a lack of resources, one solution could be to seek partnerships or collaborations with other organizations to pool resources. If the barrier is resistance to change, a solution could involve implementing change management strategies such as communication and training programs.
Answer for Question 6:
To determine the specific market segment that the organization’s strategic plan will target, students should conduct market research and analysis. They should identify the characteristics and needs of different customer segments and evaluate their attractiveness and fit with the organization’s capabilities and objectives. Based on this analysis, students can determine the most suitable market segment to target with their strategic plan. It is important for students to provide a thorough rationale for their chosen market segment, explaining why it aligns with the organization’s goals and is likely to lead to success.
Answer for Question 7:
To effectively market the strategic plan, students should recommend the most appropriate approach based on their analysis of the organization, its strategic goals, and the target market segment. The approach should consider various marketing tactics and channels that can effectively communicate the value proposition of the plan to the target audience. Examples of marketing approaches could include digital marketing campaigns, social media engagement, partnerships with influential industry stakeholders, or targeted advertising in relevant publications or platforms. Students should provide specific examples or case studies to support their recommendations.
Answer for Question 8:
To ensure the credibility and quality of the strategic plan, students should use at least three quality academic resources. These resources should come from reputable sources such as academic journals, books, or research papers. It is important for students to demonstrate their ability to critically evaluate and synthesize information from these sources to support their arguments and recommendations. They should properly cite and reference these sources according to the required academic formatting style, such as APA or MLA.
Answer for Question 9:
In addition to the content of the strategic plan, students should also pay attention to clarity, writing mechanics, and formatting. Clarity refers to the clarity of their ideas, arguments, and recommendations. Students should ensure that their writing is concise, coherent, and easy to understand. Writing mechanics include grammar, punctuation, and spelling. Students should proofread their work carefully to eliminate any grammatical or spelling errors. Formatting refers to the overall structure and layout of the plan, including headings, subheadings, font style, and spacing. Students should follow the specified formatting guidelines and ensure consistency in formatting throughout the document.