PA-2: Tylenol Murders case study discussion
Due Date: Friday September 10th @ 9 PM
Please read the case study ‘The Tylenol Murders (the scanned copy is from an old version of the book with fair quality). Then, please a) summarize what Johnson and Johnson experienced in the “Tylenol Murders” crisis, and how they managed the crisis. b) Comment on whether you think the responses from Johnson and Johnson were wise and what lesson we may learn from the practice of Johnson and Johnson. To show that you have fully reviewed this case, please summarize both rounds of the crises and what Johnson and Johnson did to handle the crises. If you only summarize one round of Johnson and Johnson’s response, your answer is not complete.
Also, don’t forget to reply to at-least two classmates response.
