A Christmas 2018 communications campaign
This is designed to show your understanding of how theoretical communication models are used in practice. Please note you MUST NOT choose the John Lewis campaign. Please select a Christmas 2018 communications campaign of your choice and analyze (ie don’t just describe it) it in terms of : ¬¬¬¬¬ • intended audience – please use […]
Integrated Marketing Campaign in the US
Choose one company from one of the following categories: Automobile Manufacturer (i.e. Nissan, Volkswagen, GMC, etc.) Department Store (JC Penney, Target, Walmart, etc.) Fast food restaurants (McDonalds, Burger King, Sonic, etc.) Bank (USAA, Compass Bank, Wells Fargo, etc.) Airlines (American Airlines, Southwest, United Airlines, etc.) Technology (Microsoft, Apple, Google, etc.) Travel sites (Expedia, Orbitz, Priceline, […]
Management: Marketing campaign
Over the past 4 weeks, we have discussed many forms of communication. We are, once again, going to focus this information on a specific area…Marketing. Please read all of the articles provided in the lesson section for this week to give you a good idea of what you need to do to come up with […]
