Your job in this assignment of 2 pages is to convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders.
Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level.
Your piece can be in any format:
News article
Types of business sustainability measures:
New manufacturing recycling program
Reduction of water use
Using solar to conserve energy
Converting gasoline-powered vehicles to liquid natural gas
Vendor inspections and verifications to ensure product quality and approved labor force
Types of environmental causes:
Saving the whales
Saving old-growth forests
Eliminating poverty
Improving the status of women in the world
Global warming
