Part 1 300 words for each part
Who Owns the Company?
The quintessential American beer with the red, white, and blue can is actually owned by a Belgian and Brazilian company. What other companies that you thought were American really are not (anymore)?
Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.
Find two companies that used to be American-owned or sounded like they were and give a little history on how they came to be foreign-owned. Do not use the above example.
Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.
Part 2
Entering New Markets
There are many ways to enter a new market like licensing and joint ventures.
Give examples of companies from two different countries that use licensing as a global marketing strategy.
- Provide background on a successful joint venture.
Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.
